ABOUT

Robert V. Kozinets is an award-winning educator and internationally recognized expert in social media and branding. In 1995, he introduced the world to netnography. In 1998, he became one of the first published influencer marketing researchers in the world. He has taught at prestigious institutions including Northwestern University’s Kellogg School of Business and the Schulich School of Business in Toronto, Canada. In both schools, he was repeatedly recognized with teaching awards, including taking the $15,000 top teaching award at Schulich as well as the $5,000 second place in other years. He has also been a visiting educator at global institutions like the University of Sydney, COPPEAD in Rio de Janeiro, Cattolica University in Milan, the Hanken (formerly Swedish) University of Helsinki, and Dublin City University. In 2022, the EM Normandie business school (and also Paris, France) honored him with a Lifetime Research Award. In 2024, he was made a Fellow of the Association for Consumer Research and also awarded Mid-Sweden’s educator award, worth 75,000 SEK. An Associate Editor for top academic journals like the Journal of Marketing and the Journal of Interactive Marketing, he has also written, edited, and co-authored 8 books and over 150 pieces of published research, some of it in poetic, photographic, musical, and videographic forms. Many notable brands, including Heinz, Ford, TD Bank, Sony, Vitamin Water, and L’Oréal, have hired his firm, Netnografica, for research and consultation services He holds the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at University of Southern California’s Annenberg School, a position that is shared with the USC Marshall School of Business.